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September 11th Chapter Meeting (Wed Evening): Old School Recruiting with Some New School Techniques
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SEPA SHRM holds meetings featuring keynote speakers covering timely topics related to Human Resources.

When: September 11, 2019
6:00 PM
Where: American Heritage Credit Union, The Community Room
2060 Red Lion Road
Philadelphia, Pennsylvania  19115
United States
Presenter: Scott Rosen, Flora Caranci and Ed Zetusky
Contact: Laurie Sample

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Community Connect

 SEPA SHRM and The American Heritage Credit Union Invite You to the September 11, SEPA SHRM Evening Chapter Meeting

 Attend the September Meeting and Enter to Win 

The American Heritage Credit Union will raffle 5 free National SHRM memberships (valued at $209.00) to workplace partners that are in our field of membership  

SEPA SHRM Active Members:  Bring a friend/colleague to the 9/11 meeting who is NOT currently a SEPA SHRM member and you will receive a coupon for one free meeting, to be used at any regular chapter meeting in the following 6 months (October 2019-March 2020).

SHRM At Large Members (Not an active SEPA Member): Designate SEPA SHRM as your primary chapter before our 10/17 Member Appreciation Event, you will not only be invited to attend the event, but you will be entered to win a lovely bottle of wine, SEPA SHRM Wine Tote and one free meeting to be used any time in the 6 months following the Member Appreciation Event.



  • 6:00pm Dinner, Networking and Introductions
  • 7:00pm Featured Speakers
  • 8:30pm Professional Networking



Old School Recruiting with Some New School Techniques

This presentation will focus on how recruiting has and hasn’t changed, with perspectives from an owner of an agency, an internal HR leader, and an internal Talent Acquisition leader.  We will discuss what recruiting strategies and techniques make sense for today's business environment.


Areas that will be covered include recruiting as a sales and marketing function; not just administrative or operational, technology and social media impact on recruiting; including best practice tools, and generational differences.  


Scott Rosen is President and Founder of the Rosen Group, managing the company since 1995.  The Rosen Group has grown over the last twenty years into a leading staffing firm which specializes in placing HR professionals.  Scott's responsibilities include management, sales, marketing, recruiting, finance and operations.

Prior to starting his own company, Scott spent 20 years in corporate America.  The first half of that time was in Operations Management with Prudential and Cigna, and the second half was spent in HR Management as a Generalist with Reliance Insurance Company, Travelers Mortgate and GE Capital.  Scott earned his Bachelor of Science in Business from Rider University and currently resides in Cherry Hill, New Jersey with his wife Risa and twin children, Lee and Cassidy.  In his spare time, Scott enjoys traveling, reading, playing guitar, watching movies, and attending concerts an sporting events.


Flora Caranci has more than 30 years of experience in all areas of human resources management. She began her career with American Heritage Credit Union in 1986 performing various functions in the organization.  Within the same year, she began solely managing the HR functions of the credit union as the Human Resources Manager. In March of 1996, Flora accepted the position of Vice President of Human Resources and in August of 2015, was promoted to the Senior Vice President of Human Resources. As a member of the senior management team, Flora serves as a trusted advisor and business partner to senior leadership on all human resource matters.  She also provides both strategic advice and a focus on execution in the day-to-day operation of the human resource area, as well as on specific programs such as talent management and leadership development. Flora is also responsible for compensation and benefits, executive compensation, HR strategic planning initiatives, employee relations, employee programs and communication, payroll, fundraising events, career pathing, and wellness programs.


Over the past 30-plus years, Flora has had the opportunity and pleasure to provide HR services and support to a growing branch network and has been instrumental in chairing various credit union sponsored committees/events. Flora is a strong and collaborative contributor who strives to instill the credit union philosophy of “People helping People” into the lives of not only her team members, but also the entire American Heritage staff. Flora was instrumental in developing the service culture of American Heritage because she knows, firsthand, that American Heritage is a Best Place to Work. Flora is most proud of her notable accomplishments such as the formation and expansion of the human resources department of the credit union.

Flora has earned a Bachelor of Science in Business Administration with a concentration in Human Resources Management from Holy Family University, and in her quest to better support her team, she also earned her Credit Union Human Resources Compliance Professional designation from Credit Union National Association (CUNA). Flora has also been a member of The Society for Human Resources Management (SHRM) since 1999 and a member of the CUNA HR Council since 1993. She serves on the board of directors of her local Southeastern Pennsylvania (SEPA) SHRM Chapter. Flora is the former secretary of the board of directors for the Philadelphia Chapter of Credit Unions and she currently serves as a trustee of American Heritage’s retirement plans. She also serves on the building committee for the credit union.


Flora is married with 4 children and 7 grandchildren. She enjoys spending quality time with family and friends, cooking, baking, reading and walking. 


Ed Zetusky has twelve years of recruiting experience, two years within contingent and retained search and ten years within corporate talent acquisition. Ed is currently the Recruiting Manager at where he joined the company in August of 2015 as their first recruiter. He was brought into RevZilla to build out sourcing capabilities, recruiting best practices, implement new technologies, and rev up the candidate experience. Through Ed’s guidance and the team’s effort, RevZilla hasn’t paid a search fee in over 3 years. This was accomplished by developing an engaging referral program and contest that aligns with the culture and drives results, establishing and improving recruiting metrics YoY. Additionally, his team has been recognized by winning 4 awards including 2 CandE Awards via TalentBoard (2017 & 2018), HR Department of the Year Talent Acquisition Excellence Award (2017), and HR Department of the Year Small Company Category (2018).


Ed is the Co-Founder and Vice President of RecruitPhilly. RecruitPhilly is a grass-roots non-profit, led by local talent leaders, which hosts events that foster innovation, networking, sharing best practices, and professional development to elevate the recruiting profession in the greater Philadelphia area. Founded in 2018, RecruitPhilly was developed by Philadelphia-area recruiters for Philadelphia-area recruiters. Our inaugural event was on May 23, 2019, at World Cafe Live.


Ed  is married with 5 children. Ed is passionate about sourcing, recruiting technology, the candidate experience, spending time with his wife and kids, being involved in his church, sports, coaching, reading, Philadelphia sports teams, Penn State football, and Villanova basketball.


  • HRCI: 1.25  General Credit 
  • SHRM: 1.25 Professional Development Credit